There’s an undeniable chill in the air now so it’s time to rug up boys. At Alfie’s Friend Rolfe we’re all about premium fleece, and here is a selection of our favourites from cult UK brands YMC and LUKE, and Japan’s EDWIN JEANS proves there’s more to it than just the perfect jeans.

Once upon a time sweatshirts were just for the gym, maybe the park if it was a nice-ish one. But now the options available are amazing, and they’re too good to relegate to the gym pile. With a undeviated focus on fit and fabric, all of our sweatshirts and zip-ups look the business, fit like a glove and feel like a dream.

There is something that I must warn you about though: There is a huge likelihood that should you own one of these yummy sweatshirts it will be stolen. Your mates, significant other, your brother, in fact your whole family (yep even grandma)…they will all come and visit, claim to be “cold”, go to your cupboard and grab your new favourite wintery goodness and you shall never see your sweats again. You’ve been warned. Keep your eye on granny.

We’ll see you soon…it’s going to be a chilly weekend!

All items shown above are currently available at Alfie’s Friend Rolfe.

AFR XX

This time of year it feels like we turn into a shoe shop here instore…and I will say, that is the favourite time of the season for me! Gracing the shelves of our shop at the moment are the new Winter offerings from Melbourne brand ZOLA.

Over the years we’ve had Zola in our store, the brand has gained quite a lot of devotees, in no small part due to unbelieavable comfort they provide (yes, even the heels). The great styles and the excellent prices definitely help too…but that comfort…man, you have to try them.

Come and check the new Zola range out, and try them on for yourself! All styles shown above are currently available at Alfie’s Friend Rolfe.

AFR xx

After what feels like an eternity, the ever popular Beau 5 ankle boot from BEAU COOPS are finally back instore. Designed in Sydney Australia and lovingly made in Italy from super soft leathers, the Beau 5 is as comfortable as it is beautiful. Find out what the fuss is about!

Like previous years, the Beau 5 colours available instore are exclusive to Alfie’s Friend Rolfe (with the exception of the black leather pair), and sizes are limited to please be quick.

To all our overseas and interstate Beau 5 lovers, please contact us on ishop@alfiesfriendrolfe.com.au for postage costs to your area.

All Beau 5 colours shown above are available NOW at Alfie’s Friend Rolfe, until stock lasts.

AFR xx

We’re trying to think what it is we love the most about The Academy Brand and it’s quite difficult to come up with just one…sometimes we think it’s the effortless “everyday man” looks they come up with; and then we agree that it’s definitely the affordability; and then we’re adamant it’s the perfect comfort + style combo…and then we realise that OOPS we’ve sold out of it completely so there’s nothing left to ponder.

Hurry up boys and get some excellent pieces from The Academy Brand in your wardrobe for this Autumn Winter period!

All styles shown plus much more available now at Alfie’s Friend Rolfe.

AFR xx

Which will you choose??

We’re closed good Friday but open Easter Saturday, Easter Sunday and Easter Monday…see you soon!

AFR x

People often ask “So…what’s in fashion this coming season?”. Sometimes the answer is long winded and confusing. This time the answer is tres simple…patterns. Like, LOTS of patterns. Top and bottom. Even your shoes, bag and belt can be patterned if you like.

With the 90′s making a comeback in the fashion world (true story if you haven’t heard), its time to get your ecclectic head-to-toe prints happening. The 90′s version of me was not afraid to team plaid with statement florals (albeit, in an awkward teenage manner!) so it may be time to right the awkward wrongs of my youth and bust out some bold combinations…sans brown lipstick of course!

The current looks from SOMETHING ELSE are the perfect pieces to update your Autumn looks…check those beautiful prints! A nice selection of both subtle and bold patterns, the team at SOMETHING ELSE are old hats at designing signature prints so it makes sense they’ve nailed it.

SOMETHING ELSE Autumn 2013 currently instore at Alfie’s Friend Rolfe.

See you soon,
AFR xx

Scottish cult label LYLE & SCOTT is the newest addition to our label repertoire, and boy the timing is just perfect! With the imminent Autumn/Fall weather, lush cotton knits and spray jackets are just what you need.

Whenever I think of Scotland I think of dewy green fields, rainy days, Braveheart and tartan…I never imagined that such amazing colours would come from the land of kilts! I was most pleasantly surprised with the colours from the Lyle & Scott range…perfect for brightening up a dreary day.

Come and see for yourself. Lyle & Scott is sitting along some other great labels, all in store right now.

AFR xx

We had some much needed holidays too, and we are back now all relaxed (and tanned), with a MASSIVE CLEARANCE SALE now instore.

Below are sale time images from our instagram, if you want to make sure you’re up to date with our sale follow us there or on facebook as it gets updated almost daily.

Some of our favourite labels have come through with new stock exclusively for the sale…think CALI + CALE sandals for men and women, new styles in from THE ROCKS PUSH (our new favourite boardies) at 50% off, and the ever popular FEIYUE shoes from Paris with 5 new styles, just for the sale at 40-50% off.

Sale is on for another 2 weeks only…prices instore start from as little as $10 so there is something for everyone!!

See you soon
AFR xx

To give you an idea, boardies start from $69.95…and they make GREAT presents for Christmas too

See you soon,
AFR xx

Contact is on ishop@alfiesfriendrolfe.com.au for more information, or pop in for a visit!

AFR xx