In July of 2002 a little shop with big ideas opened its doors and Darlinghurst Road was never the same again.

With a focus on Australian brands plus a small contingent of cult International brands, owners Catalina and Kyle carefully curate the fashion, accessories and footwear that grace every inch of this tiny but mighty boutique. The careful selection of stock teamed with exceptional customer service  is what makes Alfie’s Friend Rolfe a haven for both the fashion weary and the fashion forward. This has not only made long time clients of near-by residents, but has spread to include both national and international visitors to much acclaim.

For 15 years Alfie’s Friend Rolfe has continued to make more and more friends, still has big ideas, and continues to provide an interesting and ever changing mix of fashion and fun.


Alfie’s Friend Rolfe’s owners Kyle Roxburgh and Catalina Alfaro lovingly select every item for their store, and always use their powers for good instead of evil when it comes to dishing out fashion advice. Their friendly approach and experience in dressing people for any occassion creates a unique and personalised boutique shopping experience.

Kyle has many years in the fashion industry at all levels, from retail, production and wholesale through to brand management and development. Kyle really loves sport (like, a lot), and his secret skill is winning the love of all animals.

Apart from buying, styling and writing for Alfie’s Friend Rolfe, Catalina is also a personal shopper and wardrobe stylist with a background in Interior Design. Catalina really loves sport (yeah as if!), and her secret skill is whistling for cabs.