In July of 2002 a little shop with big ideas opened its doors and finally brought boutique shopping right to the doorstep of Darlinghurst’s discerning and fashion forward residents.

With a focus on Australian labels plus a small contingent of cult International brands, owners Catalina and Kyle carefully curate all garments, accessories and footwear that grace every inch of this small but bountiful boutique. The combination of friendly and personalised customer service, and the collection of both niche and established fashion brands is what makes Alfie’s Friend Rolfe a haven for both the fashion weary and the fashion forward. This has not only made long time clients of near-by residents, but has spread to include both national and international visitors to much acclaim.

For over a decade Alfie’s Friend Rolfe has continued to make more and more friends, still has big ideas, and continues to provide an interesting and ever changing mix of fashion and fun.


Alfie’s Friend Rolfe’s owners Kyle Roxburgh and Catalina Alfaro lovingly select every item for their store, and always use their powers for good instead of evil when it comes to dishing out fashion advice. They combine their love of having a laugh and knowledge of fashion with a focus on exceptional customer service to create a unique and personalised boutique shopping experience.

Kyle has many years in the fashion industry at all levels, from retail, production and wholesale through to management and label representation for a number of young Australian designers. Kyle really loves sport (a lot), and his secret skill is winning the love of all animals.

Apart from buying, styling and writing for Alfie’s Friend Rolfe, Catalina is also a Personal Shopper and Wardrobe Consultant, with a background in Interior Design. Catalina really loves taking photos of buildings, and her secret skill is whistling for cabs.