Best Dressed Backstage

Karolina Dress in plain black $125

Backstage is one of those labels that nails the cut…everything they make is cut to make you look your best. It’s flattering and sexy and best of all, it’s made right here in Oz.

251 Nicola Dress
Nicola Dress in teal and stripe $135

We’ve got these 3 dresses instore right now, and if you try one on you will understand what I am talking about when it comes to the fit. So far every girl loves them!

131 Karolina Dress
Karolina Dress in Black and White Stripe $135

These dresses (and much more from Backstage) are currently available at Alfie’s Friend Rolfe until stock lasts.

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New Shoes? FREE SOCKS This Weekend Only

dlurge avalon black wax

dlurge santiago black

So we just got all of these amazing men’s shoes instore. Understandibly most guys are finding it hard to choose just one pair…which would you choose?

dlurge leroy brown

dlurge harlem

Anyways, to ease the pain of making such difficult (but awesome) choices, we are going to give you a free pair of socks with every shoe purchase this weekend. That’s right, a free pair of aussie made Lafitte* socks with every pair of shoes you buy.

dlurge harlem black

dlurge brentford blk

dlurge bogata grey black

dlurge avalon olive

You can never have too many shoes…or too many socks! While stock lasts, free socks this weekend only.

AFR xx
*does not include Lafitte Invisibles

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Casual styles for Autumn

This time of year is a little tricky when it comes to dressing yourself…is it cold, is it hot, is it muggy? It’s probably all three! Even our darling Darlinghurst is copping a battering.

Montagephoto (8)

We’re helping you keep it simple with some great looks here instore…featuring The Academy Brand, Urge shoes and Mr Rolfe. Nothing like a few great accessories to lift the whole look…great shades from Le Specs and Royal Aquamarine, and a watches from Hypergrand completes the look.

Hope to see you soon!


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Welcome To The Jumble

jumble sale montage

So many outfits and so many summer nights left! Come and check out the JUMBLE SALE at Alfie’s Friend Rolfe for some amazing looks to get you through the rest of Summer.

See you soon xx

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Run Out Of Staples?

UTS294-PU-sweat-joggerStaple The Label…first label to grace our racks with new pieces this year, and hoo-bloody-ray for that because it’s all awesome. This excellent Sydney brand keeps coming up with the goods season after season, with interesting textures and edgy silhouettes I want it all in my wardrobe ASAP.





Get all new looks from Staple The Label at Alfie’s Friend Rolfe until stock lasts.

AFR xx

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I wrote a little poem for you. Here goes:

Hello, it’s that time of year,
Summer sale is finally here
All summer stock is set to clear
Something something something beer.

What you think? I like it!


Sale on til stock lasts.
AFR xx

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Filed under Accessories, Men's, Women's

Short Sleeve Shirts Are Hot!


Short sleeve shirts. I understand your hesitation, sometimes they can be pretty wrong. But hesitate no more!! We are super excited with the current crop of short sleeve shirts instore, as you can see they are awesome! Perfect cut, perfect sleeves, perfect fabric, perfect shirts for summer holiday fun.

Clockwise from top left: Flux S/S prison shirt $110, Goodstuff S/S blueboy shirt $79, Flux S/less prison shirt $110, Flux S/S spot shirt in navy $110, Goodstuff S/S pale Aloha shirt $79, Flux S/S spot shirt in sky $110.

Channel your inner Johnny Depp circa “21 Jump St” era and go for the sleeveless denim shirt if you dare! Do it!

All styles currently available at Alfie’s Friend Rolfe until stock lasts.

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