Ho Ho Ho!

It’s that time of the year again, and I’ll bet you need a bit of a hand with your Christmas shopping, no?

We’ve put together another great Christmas Gift Guide for you of our favourite bits and bobs instore to make your job easier, and your loved ones happy.

Take advantage of our gift wrapping and our desire to help you get the best presents ever! (click to enlarge)

Ladies first:

Xmas-2014 2000w

For the men in your life:

Xmas-2014 men 2000W

Happy shopping! We’ll be open til 7.30pm every week night until 23rd December to help you sort it out.


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New Arrivals

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This dress from STAPLE THE LABEL is all kinds of awesome! Flattering and chic, perfect party dress. There’s a skirt in this print too. Come and check out all the new arrivals for summer now instore at Alfie’s Friend Rolfe.
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Dress – Staple The Label – $89
Sunglasses – Royal Aquamarine – $149
Shoes – Zola – $159
Email us ishop@alfiesfriendrolfe.com.au or call (02)93610220 to reserve your outfit. See you soon x

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Filed under Women's

Spring Summer ’14 From Staple The Label

72 UT1405477 folded plaid tee dress

Staple The Label has just delivered our summery selections into store. The range is cool and relaxed, full of looks for every sunny Sydney day spent at work or play, and every beautiful balmy night spent looking fine.

72 Ut1405466 chambray tank dress 72 UT1405461 strappy back dress 72 UT1405442 folded plaid pant 72 UT1405441 folded plaid short 72 UT1405411 strappy back cami 72 UT1405058 blackout blooms midi dress 72 UT1405101 floral mash up tee 72 UT2797 soft skort playsuit 72 UT2794 jacquard bustier dress 72 UT1405551 mesh panel slip dress in black 72 UB1405009 boxy tee in white 72 UB1405404 sheer panel tee 72 UB1405452 sheer panel dress 72 UB1405510 cotton voile shirt

Selected styles available now instore at Alfie’s Friend Rolfe. To reserve your style and size, contact us below.

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The Huntsman, Darlinghurst

We have been eagerly anticipating the opening of The Huntsman. It’s across the road from the shop and it is bloody delicious. Expect to see us sitting out on the balcony as so…

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Jumper – FLUX
Jeans – EDWIN
Shoes – FEIYUE

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Bankrupt Millionaire

I think maybe the hardest thing you will come across this week is choosing which pair of these Bankrupt Millionaire boots you want to get.

With beautiful brogue detailing, burnished toe and clean lines, the BRIXTON boots are $190. And with white soles, burnishes details and 2 sets of laces (one red, one matching the shoes) the MONTERREY boots are $160.

So bearing that in mind, in the words of the little Old El Paso taco girl, “por que no los dos?”



Sizes are limited, and run true to size. Email us ishop@alfiesfriendrolfe.com.au to reserve your pair.

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Spring It On

So Spring is here and even though the weather isn’t co-operating, that doesn’t mean we can’t all be excited. Check out some of the newness.








So as you can see there’s some new Spring arrivals from The Academy Brand, the awesome new collection from Le Specs, another delivery of best sellers from Feiyue, and more accessories than you can poke a stick at!

See you soon.

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Countdown To Spring


We are but a few days away from Springtime, are you as excited as we are? Can’t wait for longer days and warm sunshine and more time spent outside.

The new arrivals for Spring are coming thick and fast…here’s a sneak peak at one of our favourite everyday outfits made up of new bits from FLUX, THE ACADEMY BRAND, WHITE LABEL, URGE and LE SPECS.


All available instore at Alfie’s Friend Rolfe, or email us ishop@alfiesfriendrolfe.com.au to reserve your size.

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Filed under Accessories, Men's, shoes